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	<title>Our Everyday Earth - Green Blog &#187; Our Everyday Earth &#8211; Green Blog</title>
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		<title>Growing a Green Business With Essential Sage &#8211; Part 4 of 6</title>
		<link>http://www.oureverydayearth.com/growing-a-green-business-with-essential-sage-part-4-of-6/</link>
		<comments>http://www.oureverydayearth.com/growing-a-green-business-with-essential-sage-part-4-of-6/#comments</comments>
		<pubDate>Tue, 10 May 2011 00:39:36 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[eco invites]]></category>
		<category><![CDATA[eco printing]]></category>
		<category><![CDATA[green weddings]]></category>
		<category><![CDATA[growing a green business]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=7638</guid>
		<description><![CDATA[Part 4 of 6 in the Growing a Green Business With Essential Sage is titled &#8220;Girls Gone Green!&#8221; Because of the importance of this portion of the “Growing a Green Business Blog”, this topic will be divided into two segments. In the first segment, we’ll focus on office supplies. In the next segment (June) we’ll [...]]]></description>
			<content:encoded><![CDATA[<p>Part 4 of 6 in the Growing a Green Business With Essential Sage is titled <span style="color: #008000;"><strong>&#8220;Girls Gone Green!&#8221;</strong></span></p>
<p>Because of the importance of this portion of the “Growing a Green Business Blog”, this topic will be divided into two segments.  In the first segment, we’ll focus on office supplies.  In the next segment (June) we’ll talk about Providers of Services (Electricity, Mobile Phone Service) and Transportation.</p>
<p><a href="http://www.essentialsageevents.com/"><img class="aligncenter size-full wp-image-5467" title="Essential_Sage_Logo" src="http://www.oureverydayearth.com/wp-content/uploads/2010/12/Essential_Sage_Logo.jpg" alt="" width="298" height="117" /></a>It’s important to us at <a href="http://www.essentialsageevents.com/">Essential Sage</a> that we lead by example. So not only do we guide our clients in greening their events, we continually strive to find ways to be sure that we are operating our business as eco-friendly as is possible for us.</p>
<p>On our quest to use green products, we found that many items are readily available at major office supply stores, and if you’re lucky enough to have access, most are available at your local office supply store.</p>
<p>The following are a few of the methods we&#8217;ve already used to go green and a few strategies that we hope to implement in the near future;</p>
<h2>Office Supplies, Starting at the desk&#8230;</h2>
<h2><span style="color: #008000;"><em>1. Ink cartridge recycling</em></span></h2>
<p>We’ve been hunting for a good alternative to a petroleum based ink cartridge for a couple years now. We found low VOC soy based inks, however, its only manufactured for general commercial printing. Unfortunately, soy-based ink for desktop printing is still unavailable. That said, there are a number of soy based toners available for desktop printers and copiers. Check out <a href="http://www.brighthub.com/environment/green-computing/articles/113963.aspx">BrightHub.com</a> to see compatible printers for this Biobased Ink.</p>
<div id="attachment_7684" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-7684" title="Recycled_Print_Cartridges" src="http://www.oureverydayearth.com/wp-content/uploads/2011/05/Recycled_Print_Cartridges-300x220.jpg" alt="Make Eco Friendly Choices When Printing" width="300" height="220" /><p class="wp-caption-text">Make Eco Friendly Choices When Printing</p></div>
<h6>Image by <a href="http://www.flickr.com/photos/robbie1/">Robbie1</a></h6>
<p>As luck would have it, our printer isn’t compatible with the “Agritone” or “SoyPrint Toner Cartridge”. So until we can invest in such a printer, we are sure to recycle our printer cartridges at Staples, Office Max or Office Depot.</p>
<h2><span style="color: #008000;"><em>2. Paper(less)</em></span></h2>
<p>Let me start by saying I love paper.  I love all different kinds of paper.  There is something about having choice in color, texture and weight that I really dig. However, I love trees, forests, rivers and lakes so much more. We could do a whole series on just the Paper Industry (and maybe we will) but for our purposes, we just talk high level.<br />
In my office, I have hanging files, file folders, printer paper, notepad paper, thank you notes…ACK! It’s endless.<br />
At Essential Sage we use only paper (Bathroom tissue, paper towel, printer paper, notepaper and note cards, and file folders) that have been recycled and produced from Post Consumer waste. We are careful to use only what is necessary and to recycle and/or shred the rest.  Any documents that require shredding are first used as packing material for any of our delicate rentals.  Ultimately, they’ll be recycled when they are no longer usable.</p>
<div id="attachment_7688" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-7688" title="Organizing_with_recycled_folders" src="http://www.oureverydayearth.com/wp-content/uploads/2011/05/Organizing_with_recycled_folders-300x225.jpg" alt="Stay Organized With Recycled Paper Folders - Re-Label and Re-Use" width="300" height="225" /><p class="wp-caption-text">Stay Organized With Recycled Paper Folders - Re-Label and Re-Use</p></div>
<h6>Image by <a href="http://www.flickr.com/photos/crazyneighborlady/">stopnlook</a></h6>
<p>My general rule for hanging folders and file folders is they must be made of at least 80% post consumer waster and used until they disintegrate.  Well not totally, but pretty darn close.  Strategic labeling can help extend the life of these items.<br />
When it comes to printing, we only print what is necessary and all proposals are provided to our clients electronically. Lastly, we encourage all of our clients to take a close look at what their stationary needs are and to make the decision that is most green.</p>
<h2><span style="color: #008000;"><em>3. Wedding Stationary</em></span></h2>
<p>Speaking of fabulous paper… when it comes to coordinating the stationary for your Wedding or Special Event, there are many options and resources for one to choose from that marry style and sustainability.<br />
First let’s talk about the suite of stationary needs.  Traditionally, couples like all of the following:</p>
<ul>
<li> Save the Dates</li>
<li> Invitations and Response cards</li>
<li> Programs</li>
<li> Thank you notes</li>
</ul>
<p>If you’re looking for an area of savings, invitations is a great place to start.  Keeping your invitation light weight will help to reduce your postage cost.  Rather than a folder over card, try using a single panel card.  Ditch the tissue (really, what’s this for anyway?) and rather than a response card and envelope, trying using a postcard mailer response card. Another money savings option is to stay away from squares, your postage will automatically increase regardless of the weight.  When choosing your invitation, you want to look for 100% recycled post consumer waster products.  A site that I reference often is <a href="http://www.rethinkinkdesign.com/">www.rethinkinkdesign.com</a></p>
<div id="attachment_7692" class="wp-caption aligncenter" style="width: 458px"><a href="http://www.rethinkinkdesign.com/"><img class="size-full wp-image-7692" title="rethink_ink_designs" src="http://www.oureverydayearth.com/wp-content/uploads/2011/05/rethink_ink_designs.jpg" alt="Eco Friendly Cards, Invites and Stationary by Rethink Ink Design" width="448" height="188" /></a><p class="wp-caption-text">Eco Friendly Cards, Invites and Stationary by Rethink Ink Design</p></div>
<p>They are creative and very eco-friendly. According to rethink ink design, “All designs are printed on 100% post-consumer waste (PCW) recycled papers and envelopes, no new trees are used in the process. These papers are Forest Steward Council (FSC) certified. FSC tracks paper from forest to final product to ensure it comes from legal and well managed forests. The papers used are also made with renewable green e-certified energy and manufactured chlorine free.”</p>
<div id="attachment_7691" class="wp-caption aligncenter" style="width: 489px"><img class="size-full wp-image-7691" title="eco_friendly_invites" src="http://www.oureverydayearth.com/wp-content/uploads/2011/05/eco_friendly_invites.jpg" alt="Essential Sage Uses Eco Friendly Wedding Invites" width="479" height="302" /><p class="wp-caption-text">Essential Sage Uses Eco Friendly Wedding Invites</p></div>
<p>The use of recycled papers can impact our environment greatly, for example, for every 100 lbs of 100% pcw recycled paper used, the environment is helped in the following ways:</p>
<ul>
<li>56 lbs of solid waste is not produced</li>
<li>849,835 BTU’s of energy is not produced</li>
<li>347 lbs of wood is saved</li>
<li>111 net lbs of GHG CO2 is not produced</li>
<li>510 gallons of wastewater is not produced</li>
<li>4 lbs of waterborn waste is not produced</li>
<li>53 lbs of carbon emissions are not produced</li>
</ul>
<p>(Source: Environmental Defense)</p>
<h2><span style="color: #008000;"><em>4. Electronic Invites!</em></span></h2>
<p>Another option many eco-brides and grooms are using is an electronic one.  There are many sites that offer lovely electronic invitations with minimal or no cost. One of my favorites is Greenvelope. E-invitations, Redefined. Check them out at <a href="https://www.greenvelope.com/home.aspx">www.greenvelope.com</a>. They offer Save the Dates, Invitations, Response Cards, Event Pages, Thank You Notes.</p>
<div id="attachment_7695" class="wp-caption aligncenter" style="width: 523px"><a href="https://www.greenvelope.com/home.aspx"><img class="size-full wp-image-7695" title="Greenvelope_Evites" src="http://www.oureverydayearth.com/wp-content/uploads/2011/05/Greenvelope_Evites.jpg" alt="GreenVelope Electronic Invites Save Paper and Money!" width="513" height="241" /></a><p class="wp-caption-text">GreenVelope Electronic Invites Save Paper and Money!</p></div>
<p>You can also manage your Contacts, Guest Lists, Multiple Events, Responses, Send Group Emails, Postings all from one spot.  Many companies like this also partner and contribute a portion of the sale to environmentally and socially conscious non profit organizations further extending your very own personal values.</p>
<p><strong><br />
Stay tuned next month, part 5 of 6, for our discussion about Providers of Services (Electricity, Mobile Phone Service) for your business and Transportation associated with your business.</strong></p>
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		<title>Recycle Your Business&#8217; Packaging</title>
		<link>http://www.oureverydayearth.com/recycle-your-business-packaging/</link>
		<comments>http://www.oureverydayearth.com/recycle-your-business-packaging/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 11:40:59 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[cardboard]]></category>
		<category><![CDATA[growing a green business]]></category>
		<category><![CDATA[less packaging]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=7227</guid>
		<description><![CDATA[When it comes to looking at your growing green business, one area that you can make a big impact is packaging for your products / shipments. We&#8217;re going to take a look at how you can recycle more of your packaging. This applies to both the packaging that you send out as well as the [...]]]></description>
			<content:encoded><![CDATA[<p>When it comes to looking at your growing green business, one area that you can make a big impact is <a href="http://www.zeuspackaging.com">packaging</a> for your products / shipments. We&#8217;re going to take a look at how you can recycle more of your packaging. This applies to both the packaging that you send out as well as the packaging that you receive.</p>
<p>A lot of governments throughout Europe are now charging companies more for the amount of rubbish they send to landfill, yet they offer tax relief for those companies that recycle the majority of their packaging. With global pressure on countries to show green initiatives the same tax relief might soon be available in the US.</p>
<blockquote><p>Simply put it not only helps the environment to recycle your packaging but can also save you money.</p></blockquote>
<p>Packaging is one of the biggest environmental issues facing us today, with the majority of plastic packaging taking up to 3,000 years to break down. And whilst many new avenues are being explored with regards to biodegradable packaging we are still a long way off from being able to combat the problem.<br />
So, we need to have a good look at what we use as packaging;</p>
<p>Above anything else cardboard packaging stands out head and shoulders above the rest as the form of packaging that is the easiest to recycle.</p>
<div id="attachment_7448" class="wp-caption aligncenter" style="width: 310px"><img class="size-medium wp-image-7448" title="recycling_cardboard_packaging" src="http://www.oureverydayearth.com/wp-content/uploads/2011/04/recycling_cardboard_packaging-300x225.jpg" alt="Cardboard Boxes Are Easy to Recycle" width="300" height="225" /><p class="wp-caption-text">Cardboard Boxes are Easy to Recycle</p></div>
<h6>Image by <a href="http://www.flickr.com/photos/zakwitnij/">zakwitnij</a></h6>
<p>If you own a company that is shipping a lot of parcels each week then there are some easy steps you can take to help reduce your carbon footprint.</p>
<h2>1. Avoid Foam Packaging</h2>
<p>The first tip is to avoid using foam packaging, be it in the form of inserts or foam chips, either of which can take thousands of years to break down in a landfill site.</p>
<h2>2. Use Alternate Packaging Fillers &#8211; Like Shredded Paper</h2>
<p>Instead of foam packing material why not consider using shredded paper. Even if your customer does not recycle it, at least it will break down fast in a landfill site or even in a compost bin.</p>
<h2>3. Re-Use Packages and Fillers That You Receive</h2>
<p>If you are a manufacturing company then the chances are that you will be receiving in a lot of parcels with packaging that you normally throw away. However why not consider re-using the cardboard boxes or foam chips that they come packed with?</p>
<p>After all nearly every person selling goods on eBay recycles all of their old packaging. If we buy something at an online auction do we worry about how it comes packaged as long as it arrives in one piece? No we do not. Yet if we buy something new we expect it to come in nice new packaging, yet what is the real difference? It is all about perception.</p>
<h2>4. Link In With a Local Packaging Recycler</h2>
<p>Search for companies that will recycle your used business packaging, many will also be able to sell you reconditioned packaging. Check out our article about an amazing company, <a href="http://www.usedcardboardboxes.com/#">UsedCardBoardBoxes.com</a></p>
<p><a href="http://www.oureverydayearth.com/they-make-recycled-boxes-their-business/">http://www.oureverydayearth.com/they-make-recycled-boxes-their-business/</a></p>
<p>With a little thought we can change our perception of what packaging should be by re-using and recycling the majority of our packaging.</p>
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		<title>What is a Green Office?</title>
		<link>http://www.oureverydayearth.com/what-is-a-green-office/</link>
		<comments>http://www.oureverydayearth.com/what-is-a-green-office/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 11:20:27 +0000</pubDate>
		<dc:creator>Thomas</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[green office]]></category>
		<category><![CDATA[sustainable]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=7231</guid>
		<description><![CDATA[Today we are posing the question, what is a green office? I trust, you the reader, will agree with the following: in my opinion, and, by my standards a green office must be environmentally, and socially, responsible. Why it’s Important to Maintain a Green Office; The U.S. is competing with India (population 1.15 billion), China [...]]]></description>
			<content:encoded><![CDATA[<p>Today we are posing the question, what is a green office?</p>
<p>I trust, you the reader, will agree with the following: in my opinion, and, by my standards a green office must be environmentally, and socially, responsible.</p>
<h2>Why it’s Important to Maintain a Green Office;</h2>
<p>The U.S. is competing with India (population 1.15 billion), China (1.33 billion), and the rest of the world (another 4.3 billion), for fast-diminishing resources. Our hunger for technology and trendy, fashionable, resource-intensive and energy-depleting offices is creating an assault on our planet like never before.</p>
<p>Having 5 percent of Earth’s population, we in the United States consume 25 percent of its energy and resources.</p>
<p>China has 25 percent of Earth’s population, India slightly less than 25 percent. Both are consuming at 15 to 20 percent of their respective, potential capacity. A tiny, affluent percentage of their population is consuming at a rate close to our model of consumption, and expanding fast. I clearly remember almost five years ago, hearing a report on National Public Radio, which stated a car dealership in Beijing had sold 64,000 automobiles in the month preceding that NPR segment. Those type of numbers had heretofore been unheard of!</p>
<blockquote><p>&#8220;What will Earth be like when demand for oil, metals and minerals for these economies consume at 30, 40, 50, even 80 percent of their respective, potential capacities&#8221;?</p></blockquote>
<p>Understanding this issue should inspire us to make our businesses responsible environmental stewards, simply, if, for no other reason, than to leave our children a world worth having.</p>
<h2>How do We Change Our Behavior to Become Sustainable?</h2>
<p>In my pursuit of understanding sustainability and the operation of a business built on the principles of sustainability (social justice, environmental stewardship and economic responsibility – or People, Planet, Profits), here’s what I’ve come to know:</p>
<p>We, the current global population of almost 7 billion people, in order to maintain maximum health and wellness, need to meet our need for:</p>
<ul>
<li>Clean, healthy, breathable, fresh air</li>
<li>Clean, healthy, drinkable, fresh water</li>
<li>Fertile, non-contaminated and productive soil</li>
<li>Nutritious, non-contaminated, non-Genetically-Modified, pesticide-free, organically-grown food</li>
<li>and safe, energy- and resource-efficient housing</li>
</ul>
<p>We must accomplish this while insuring the ability of the 10 billion people (who will occupy this planet in the next 100 years) of having the same.</p>
<p>Can we become sustainable, given that Earth’s resources, fish stocks and wildlife are diminishing rapidly, compounded by climate warming, desertification of vast expanses of land, forest depletion on a massive scale, retreat of fresh, inland bodies of water, and soil erosion advancing at an unprecedented pace?</p>
<p>I began Dolphin Blue (<a href="http://www.dolphinblue.com">www.dolphinblue.com</a>) eighteen years ago after hearing Dr. Norman Myers of Britain’s Oxford University speak in Dallas. His topic “where we are headed as a population that is out of control”, stirred me to begin thinking about my role in all this, and what actions I could take.</p>
<p><a href="http://www.dolphinblue.com/"><img class="aligncenter size-medium wp-image-7280" title="dolphin-blue" src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/dolphin-blue-300x180.jpg" alt="" width="300" height="180" /></a></p>
<p>Examples of what small steps (among the many) Dolphin Blue has taken along our lengthy journey toward sustainability in our office:</p>
<p>(These are all in addition to the products we offer, which are certified to contain 20%-100% post consumer recycled material, and papers that are made carbon neutral with Green-e certified renewable energy, are FSC-certified, processed chlorine free and made with certified 100% post consumer recycled fibers and printed with non-toxic soy inks. ALL Dolphin Blue’s products are made in the USA, thereby further reducing carbon emissions.)</p>
<ul>
<li>We’ve installed compact fluorescent bulbs, reducing energy consumption significantly.</li>
<li>Bought pre-owned furniture and furniture made of recycled construction debris.</li>
<li>Installed an Energy Star certified computer network.</li>
<li>We offer Renewable Choice Energy’s Round Up Impact Down carbon offset shopping cart option, where Dolphin</li>
<li>Blue matches the customer contribution when our customer rounds up their purchase to invest in RECs (renewable energy credits).</li>
<li>We participate in UPS Shipping Carbon-free delivery on ALL our customer shipments from our office. We voluntarily pay a premium for participation.</li>
<li>Our employees participate in an employee public transit plan in our strategy to reduce fossil fuel consumption.</li>
<li>Our employees participate in an employee telecommuting plan in our strategy to reduce fossil fuel consumption.</li>
<li>Dolphin Blue purchases 100% wind generated energy from Green Mountain Energy to power all of our business needs.</li>
</ul>
<p>These are just a handful of things we’ve done, and you can do as well, in creating a sustainable planet for future generations.</p>
<p>I highly recommend you review your energy consumption in your business. Energy is an area where we can all can realize immediate savings simply by looking at how, where, and why it is used.</p>
<p>Please consider the impact you’ll have by purchasing environmentally responsible office supplies. Your choice in this area can make a huge difference in the pursuit of sustainability.</p>
<blockquote><p>&#8220;Why others don’t see what I see amazes me.&#8221;</p></blockquote>
<p>I’ve noticed that most people have a mentality of “how much does it cost me?” counting pennies, while unknowingly causing incalculable destruction to our planet and its species. The price we pay for cheap, inefficiently-produced, resource-depleting, non-lasting goods is so quickly degrading our true quality of life that I’m not sure we’ll ever recover. We need a dramatic and permanent change in behavior.</p>
<h2>Going “green” or, Operating Sustainably Makes Business Sense:</h2>
<p>As author and former Sr. VP of Marketing, IBM Canada, Bob Willard points out in The Sustainability Advantage, companies operating in a sustainable manner experience financially-stronger bottom lines, attributable to the following:</p>
<ul>
<li>Competitive advantage in market served.</li>
<li>Higher employee retention.</li>
<li>Goodwill in communities served.</li>
<li>Less employee sickness, due to a healthier workplace.</li>
<li>Higher employee morale, equating to increased productivity.</li>
<li>Monetary savings from conservation of energy and improved systems efficiencies.</li>
<li>Easier recruiting of quality employees.</li>
</ul>
<p>I suspect the same is true for you and your company as well.</p>
<p><img class="aligncenter size-full wp-image-7286" title="Green_Future_in_Hands_poster-1" src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/Green_Future_in_Hands_poster-1.jpg" alt="" width="500" height="335" /></p>
<h2>A Socially-Responsible Office Advances Sustainability</h2>
<p>What makes an office socially-responsible? Purchasing products that are:</p>
<ul>
<li>Produced in a manner that replenishes resources, leaving a pristine environment and healthy ecosystem for those who are indigenous to the area(s) where the resource extraction occurs.</li>
<li>Designed with take-back and recovery in their life-cycle value, eliminating waste-stream flow (waste that is usually destined for socio-economically deprived areas).</li>
<li>Made in the USA or, products made in an economic system where people are treated with dignity, paid a living wage, and are honored for the contribution to capital creation they make.</li>
<li>Manufactured locally, using local labor, thereby creating a vibrant, local economy and ensuring a source of employment for neighbors, family and friends.</li>
</ul>
<p>Think about this… when someone becomes unemployed, earning no income and having no health insurance, where do they go for medical needs? Most likely the nearby county indigent care facility. Who pays the tab? We all do, through ever-increasing taxes.</p>
<p>It makes sense, socially and economically, to buy U.S. made products.</p>
<h2>Why ARE We Holding Back From Achieving a Green Office?</h2>
<p>Recent research by the Sloan Review at MIT showed that “C” level executives were the most environmentally aware – and concerned – employees at most major corporations.  The more knowledgeable they considered themselves, the more active they were in implementing green initiatives at their companies.  As it turns out, research showed that it’s middle managers who are most reluctant to initiate green movements.  The top “C” level executives were more likely to understand that not every green decision was related to saving money, but rather the planet.</p>
<p>However, most of the attention is given to the “big green” projects such as new buildings, facility retrofits, and making fundamental changes in packaging or other highly visible projects.  But from the bottom up, the items you use at the office every day – toner cartridges, kitchen towels, plates, copy paper, light bulbs, pens, envelopes – ultimately roll up to become “big green.”</p>
<p>Given that information, isn’t it time to put yourself into the green office driver’s seat?  You determine the future your kids and their kids will have. As employees or owners, you can demand that your company not only recycle, but use post-consumer recycled goods!</p>
<p>What decisions will you make that will (or won’t) create a sustainable planet?  Your office is a great place to start. Happy GREENING. Share this blog on What is a Green Office?</p>
<p>Tom Kemper is CEO and founder of <a href="http://www.dolphinblue.com/">Dolphin Blue</a> an online retailer of environmentally responsible office supplies since 1994.</p>
<h5>China population:<br />
1,331,460,000 &#8211; 2009<br />
Source: World Bank, World Development Indicators</h5>
<h5>India population:<br />
1,155,347,678 &#8211; 2009<br />
Source: World Bank, World Development Indicators</h5>
<h5>World population:<br />
6,775,235,741 &#8211; 2009<br />
Source: World Bank, World Development Indicators</h5>
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		<title>Growing a Green Business with Essential Sage (Part 3 of 6)</title>
		<link>http://www.oureverydayearth.com/growing-a-green-business-with-essential-sage-part-3-of-6/</link>
		<comments>http://www.oureverydayearth.com/growing-a-green-business-with-essential-sage-part-3-of-6/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 00:04:08 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[green networks]]></category>
		<category><![CDATA[growing a green business]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=7174</guid>
		<description><![CDATA[Who can resist the feelings of hope and joy that one gets from participating in nature&#8217;s rebirth? ~Edward Giobbi Happy Spring everyone!  How I love this time of year. In the last installment I confessed to “flying by the seat of my pants&#8221; to start Essential Sage Weddings and Events. While this is true, that [...]]]></description>
			<content:encoded><![CDATA[<p><em><strong>Who can resist the feelings of hope and joy that one gets from participating in nature&#8217;s rebirth</strong><strong>? ~Edward Giobbi</strong></em><strong> </strong></p>
<p>Happy Spring everyone!  How I love this time of year. In the last installment I confessed to “flying by the seat of my pants&#8221; to start Essential Sage Weddings and Events. While this is true, that strategy is only going to get one so far. This month, I’ll share my experience with marketing outreach and some more Eco-Chic Wedding trends for 2011.</p>
<p><a href="http://www.essentialsageevents.com/"><img class="aligncenter size-medium wp-image-6419" title="ES_logowithtagline_500" src="http://www.oureverydayearth.com/wp-content/uploads/2011/02/ES_logowithtagline_500-300x107.jpg" alt="" width="300" height="107" /></a></p>
<h2><strong>Social Strategery (LOL)</strong></h2>
<p>In addition to an attractive, user friendly website and brand that reflects who you are personally and professionally, I’ve found that networking is helping to grow my brand and thus, my business. Someone once said to me;</p>
<blockquote><p><em>“If you’re not networking, you’re not working!”</em></p></blockquote>
<p>In response to this I said;</p>
<blockquote><p><em>“Who has time for lunches and happy hours?” </em></p></blockquote>
<p>The truth is, networking has been essential to growing my wedding and event planning business and is just the cost of doing business. I’ve been able to network in a few ways that haven’t required a lot of time. Social Media, specifically Facebook and Twitter, has been really beneficial for me. According to the <a href="http://www.splashmedia.com/ceosocialbootcamp/">Social Media Bootcamp for CEOs Field Guide</a>, right now 1.6 million people are checking Facebook and approximately 32,000 people are watching a YouTube video! Facebook and YouTube are #2 and #3 respectively in terms of top websites by traffic. Clearly, this is a marketing channel that we should all be using and its FREE.</p>
<p>Take a look at this amazing infographic provided by <a href="http://www.ethority.de/weblog/social-media-prisma/">Ethority</a>, it shows the amazing number of ways that you can get involved through social networking;</p>
<div id="attachment_7191" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.oureverydayearth.com/wp-content/uploads/2011/03/smprism2_web_medium.jpg"><img class="size-medium wp-image-7191" title="smprism2_web_medium" src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/smprism2_web_medium-300x300.jpg" alt="The Social Network Infographic!" width="300" height="300" /></a><p class="wp-caption-text">The Social Network Infographic!</p></div>
<p>Testing the waters in a few of these online social networking groups has been helpful, but nothing beats face to face contact. While I haven’t found just the right one, YET, I do know that getting in front of other people and selling yourself is the key to getting referrals and expanding your potential client base.  I’ve been so fortunate to obtain a number of clients through those who I’ve networked with.  Submerging yourself in groups that are like minded will not only provide additional education, but will again, expand your potential. I’m going to be testing out Dallas Green Drinks (if a cocktail is what&#8217;s required…I’m up for the task) in April for some Earth Day activities. This international group is described as;</p>
<blockquote><p><em>“Dallas Green Drinks group provides friendly and inclusive catalysts for the Dallas eco-community. Let us help you plug into the local social network of eco-conscious folks”</em></p></blockquote>
<p>Most major cities have a chapter but if your city does not, visit <a href="http://www.greendrinks.org/">www.greendrinks.org</a> to see how you can start a chapter in your city.</p>
<p>If advertising and marketing dollars are tight, try listing your business with sites such as Texas Green Directory <a href="http://www.texasgreendirectory.com/">www.texasgreendirectory.com</a>. My website analytics show that those visiting my website are most definitely finding Essential Sage Wedding and Events through such listings.</p>
<p><a href="http://www.texasgreendirectory.com"><img class="aligncenter size-full wp-image-7210" title="TexasGreenDirectory_Logo400" src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/TexasGreenDirectory_Logo400.jpg" alt="" width="400" height="68" /></a></p>
<p>In other words, strategically networking with others in eco friendly businesses will help throw your net further.  If you can’t reach your customer base directly, reach out to others who do.</p>
<h2><strong>2011 Trends in Eco Friendly Bridal Wear, Venue Selection and Sustainable Guest Favors</strong></h2>
<h2><em>Bridal Wear</em></h2>
<div id="attachment_7198" class="wp-caption alignright" style="width: 239px"><img class="size-medium wp-image-7198" title="knee_length_wedding_dress" src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/knee_length_wedding_dress-229x300.jpg" alt="Knee Length Wedding Dresses for 2011" width="229" height="300" /><p class="wp-caption-text">Knee Length Wedding Dresses for 2011</p></div>
<p>According to our friends at Recycled Bride, short wedding dresses are all the rage and just about every major bridal designer has debuted a knee-length collection for 2011. A cocktail-length dress can be worn again, and many are just as formal and elegant as a long gown. Look for short and sweet gently used styles on <a href="http://recycledbride.com/">Recycled Bride</a> right now. Smart users enjoy the financial, environmental, and social benefits of wedding recycling, and discover the joy of sharing, saving, and passing on treasured wedding items to other happy couples.</p>
<h6>Image by <a href="http://www.flickr.com/photos/cabiria/">notti cabirian</a></h6>
<h2><em>Venues</em></h2>
<p>What makes a venue eco friendly?  For Essential Sage, we recommend venues that meet the following criteria. Supports the local economy, implements energy saving programs (reduce, reuse, recycle), can host a ceremony as well as reception (minimizing travel), or supports arts and culture in the community.  In Dallas, we have a number of venues that meet these criteria.  There are amazing Museums, Historic Buildings, Arboretums and, of course, the Luxury Hotel Palomar – Dallas Boutique Hotel. “Hotel Palomar Dallas is proud to announce it is officially Green Seal Silver Certified, meaning it meets a rigorous set of environmental standards designed to reduce impact on the environment and human health”.</p>
<h2><em>Wedding Favors</em></h2>
<p>Making a small donation for each guest to a cause that is important to you is a thoughtful alternative to a tangible, potentially-wasteful favor. If you are set on giving a small gift, there are tons of non-wasteful favor ideas like edibles, small potted plants, seedlings or soy candles that will echo the values behind your sustainable wedding. There are a gazillion online resources for ideas. <a title="Handmade wedding favors on Etsy" href="http://www.etsy.com/category/weddings/favor">Etsy</a> has some pretty clever favor ideas and you will support a small business at the same time.</p>
<p>For an expanded list of green strategies for your special event or wedding, visit <a href="http://www.essentialsageevents.com/greentips">www.essentialsageevents.com/greentips</a></p>
<p><a href="http://www.oureverydayearth.com/50-tree-seedlings-giveaway-by-treebeginnings-com-countdown-to-earth-day-2011/"><img class="alignright size-thumbnail wp-image-7141" title="Tree-Seedlings-in-Natural-Burlap-Tree-Favors" src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/Tree-Seedlings-in-Natural-Burlap-Tree-Favors-150x150.jpg" alt="" width="150" height="150" /></a>P.S. Don&#8217;t forget to enter the latest green giveaway, you could win fifty eco friendly wedding favors in the form of personalized tree seedlings;</p>
<p><a href="http://www.oureverydayearth.com/50-tree-seedlings-giveaway-by-treebeginnings-com-countdown-to-earth-day-2011/">http://www.oureverydayearth.com/50-tree-seedlings-giveaway-by-treebeginnings-com-countdown-to-earth-day-2011/</a></p>
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		<title>America&#8217;s 5 Greenest Wineries</title>
		<link>http://www.oureverydayearth.com/americas-5-greenest-wineries/</link>
		<comments>http://www.oureverydayearth.com/americas-5-greenest-wineries/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 14:19:09 +0000</pubDate>
		<dc:creator>Guillermo</dc:creator>
				<category><![CDATA[Around the Earth]]></category>
		<category><![CDATA[Green Business]]></category>
		<category><![CDATA[green wine]]></category>
		<category><![CDATA[green wineries]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=6710</guid>
		<description><![CDATA[With the world focusing on eco-friendly solutions to every day living, it makes sense that businesses are looking into ways to add a little more green into their production, and the winery business is no exception. Given the very nature of the business of wine making, most would think this would not be much of [...]]]></description>
			<content:encoded><![CDATA[<p>With the world focusing on eco-friendly solutions to every day living, it makes sense that businesses are looking into ways to add a little more green into their production, and the winery business is no exception. Given the very nature of the business of wine making, most would think this would not be much of a stretch for a winery to achieve. In some cases this is true, but there are wineries here in the U.S. that have gone the extra mile in accomplishing their goal of becoming more eco-friendly. From growing to bottling, and everything in between, the following is a list of some of the top wineries in the U.S. who have effectively made the switch over to a greener and more sustainable way of doing things.</p>
<p>You may have read the excellent article posted by Jessica Root in 2008 over on TreeHugger.com titled <a href="http://www.treehugger.com/files/2008/08/worlds-greenest-wineries.php">&#8220;The World&#8217;s 5 Most Wicked Green Wineries&#8221;</a></p>
<p>We thought it was only right to bring you the latest news on the worlds greenest wineries;</p>
<h2><a href="http://www.parducci.com/">Parducci Wine Cellars</a></h2>
<p>Mendocino, California</p>
<p>Parducci has effectively made the switch over from fossil fuels to power their winery to completely 100% solar and wind driven. This change over was announced in April of 2008 and made Parducci the first carbon-neutral winery. This winery is the oldest family operated winery in California’s Mendocino Valley. According to the owner, the transition to sustainable energy has been the equivalent of planting 242 acres of trees or removing 172 cars from the road for a year. The partners who own the winery, as well as their employees, have committed themselves to finding ever-increasing ways to produce and process their product with eco-friendly in mind. They use things such as bio-diesel trucks and eco-friendly packaging for their finished product. Parducci feels that businesses are the key to leading society into a greener future.<br />
<div id="attachment_6719" class="wp-caption aligncenter" style="width: 510px"><img src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/Parducci_Green_Winery.jpg" alt="Parducci Wine Cellars" title="Parducci_Green_Winery" width="500" height="333" class="size-full wp-image-6719" /><p class="wp-caption-text">Parducci Wine Cellars</p></div></p>
<h6>Image by <a href="http://www.flickr.com/photos/tidesmomentum/">Tides Momentum</a></h6>
<p>Some the key features which make the Parducci Wine Cellars so green are;</p>
<ul>
<li>Locally Owned &amp; Operated</li>
<li>Grapes from Local Family Farms</li>
<li>1st U.S. Carbon Neutral Winery</li>
<li>Sustainable Farming Practices</li>
<li>Earth-Friendly Packaging</li>
<li>100% Green Power</li>
<li>Water Conservation &amp; Recycling</li>
</ul>
<h2><a href="http://www.navarrowine.com/">Navarro Vineyards</a></h2>
<p>Philo, California</p>
<p>Visitors to this vineyard are sure to get that “warm and fuzzy” feeling inside when they cast their eyes over the vast landscape. Navarro does not own lawnmowers, well at least not the mechanical kind. Instead, baby doll sheep can be seen grazing among the vines. This keeps the rows between the plants free of invasive grass and weeds. The use of these adorable creatures cuts down on the fuel consumption of the winery.<br />
<div id="attachment_6727" class="wp-caption aligncenter" style="width: 510px"><img src="http://www.oureverydayearth.com/wp-content/uploads/2011/03/Navarro_Vineyards.jpg" alt="Navarrao Vineyards in California" title="Navarro_Vineyards" width="500" height="333" class="size-full wp-image-6727" /><p class="wp-caption-text">Navarrao Vineyards in California</p></div></p>
<h6>Image by <a href="http://www.flickr.com/photos/nananio/">-nanio-</a></h6>
<p>This winery also believes in composting its organic wastes and uses the compost to help keep the soil rich. They also believe in refraining from herbicide use. This winery is a smaller winery, and they do most of their business through direct ordering.</p>
<h2><a href="http://www.rodneystrong.com/">Rodney Strong Vineyards</a></h2>
<p>Healdsburg, California</p>
<p>Located in the lush Sonoma Valley, this winery has taken solar power to a whole new level by installing over four thousand solar panels. They live entirely “off the grid” by generating their own power; in fact, enough electricity to power 800 homes. They are committed to using sustainable energy and take a lot of pride in that fact. The same family has owned the winery since 1989, and was Sonoma’s first carbon-neutral winery.</p>
<h2><a href="http://www.honigwine.com/">Honig Vineyard and Winery</a></h2>
<p>Rutherford, California</p>
<p>Located in Rutherford California, this winery is notable for putting man’s best friend to work helping with their vineyards. Mealy bugs are the scourge of the winery. Every year, mealy bugs damage anywhere from 30 to 40 thousand acres of grapes. They are difficult to detect since they hide in the bark and under the roots of the plants. The dogs that Honig uses are specially trained to detect the scent of mating mealy bugs, and then workers can go in and remove the infestation. Honig Vineyard is also well known for its use of solar power, you can read more about their solar power here;<br />
<a href="http://www.honigwine.com/solar">http://www.honigwine.com/solar</a></p>
<h2><a href="http://www.news.ucdavis.edu/search/news_detail.lasso?id=9635">University of California</a></h2>
<p>Davis, California</p>
<p>Who would have thought that a prestigious university like U.C. Davis would become known for its contribution to the eco-friendly wine business? Not many people would have thought this, but it is true and bears mentioning. U.C. Davis has recently completed construction on the world’s first winery to earn the LEED Platinum certification. <a href="http://www.usgbc.org/DisplayPage.aspx?CategoryID=19">LEED</a> stands for Leadership in Energy and Environmental Design, and is given by the U.S. Green Building Council. LEED has handed out its certification to several wineries, but the platinum certification is the most coveted. The 20 million dollar complex is a winery, brewery and food processing plant and is expected to become fully self-sustainable in energy and water use once all components are online.</p>
<h2>Greenest Wineries in America Interactive Map:</h2>
<p><center><br />
<iframe width="500" height="350" frameborder="0" scrolling="no" marginheight="0" marginwidth="0" src="http://maps.google.com/maps/ms?hl=en&amp;gl=us&amp;ie=UTF8&amp;oe=UTF8&amp;t=h&amp;msa=0&amp;msid=208805629843069751059.00049dadea58a25f8df0b&amp;ll=38.946593,-123.019409&amp;spn=1.495259,2.746582&amp;z=8&amp;output=embed"></iframe><br /><small>View <a href="http://maps.google.com/maps/ms?hl=en&amp;gl=us&amp;ie=UTF8&amp;oe=UTF8&amp;t=h&amp;msa=0&amp;msid=208805629843069751059.00049dadea58a25f8df0b&amp;ll=38.946593,-123.019409&amp;spn=1.495259,2.746582&amp;z=8&amp;source=embed" style="color:#0000FF;text-align:left">Greenest Wineries in America</a> in a larger map</small><br />
</center></p>
<p>This is a guest post written by Guillermo Bravo.  Guillermo enjoy writing about wine, the outdoors, and everything related to his native land Sonoma, California. If you have the opportunity to visit Northern California, indulge in the best <a href="http://www.pureluxury.com/wine-tours/sonoma/">Sonoma Wine Tours</a> and <a href="http://www.napawinetours.com/">Napa Wine Tours</a> the area has to offer!</p>
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		<title>In Your Office Put The Environment At The Top Of Your Agenda</title>
		<link>http://www.oureverydayearth.com/in-your-office-put-the-environment-at-the-top-of-your-agenda/</link>
		<comments>http://www.oureverydayearth.com/in-your-office-put-the-environment-at-the-top-of-your-agenda/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 13:07:03 +0000</pubDate>
		<dc:creator>Lloyd</dc:creator>
				<category><![CDATA[General Posts]]></category>
		<category><![CDATA[Green Business]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[green businesses]]></category>
		<category><![CDATA[green office]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=6536</guid>
		<description><![CDATA[Don&#8217;t feel intimidated about all of those &#8220;green&#8221; phrases flying around lately. More people talk about it than actually do something about it. Maybe you&#8217;ve never thought of yourself as a tree-hugging /vegan /Greenpeace member / bamboo user / Mother Nature nurturer / human being, but just a plain old Joe or Jane working in [...]]]></description>
			<content:encoded><![CDATA[<p>Don&#8217;t feel intimidated about all of those &#8220;green&#8221; phrases flying around lately.  More people talk about it than actually do something about it.  Maybe you&#8217;ve never thought of yourself as a tree-hugging /vegan /Greenpeace member / bamboo user / Mother Nature nurturer / human being, but just a plain old Joe or Jane working in an office 9 to 5.  I know, you&#8217;ll never get the Dolly Parton movie music out of your head &#8212; it&#8217;s like A Small World at Disneyland, isn&#8217;t it?</p>
<p><img class="alignright size-medium wp-image-6560" title="small_changes" src="http://www.oureverydayearth.com/wp-content/uploads/2011/02/small_changes-225x300.jpg" alt="" width="225" height="300" />Anyhow, polar bears are really endangered and the ice cap is melting and your carbon footprint gets bigger every day like a growing basketball player&#8217;s &#8212; but you can&#8217;t solve all of the world&#8217;s problems and load them onto your own little set of shoulders.  You can start small and go from there.</p>
<blockquote><p><em>&#8220;Just doing something &#8212; anything&#8211; really does make a difference!&#8221;</em></p></blockquote>
<p>You&#8217;ll get a snowball effect sooner than later and very quickly, maybe you will actually save enough energy and resources that one giant tree in a rainforest somewhere can remain standing for a little while longer.  All the more oxygen for everyone to breathe.</p>
<h6 style="text-align: right;">Image by <a href="http://www.flickr.com/photos/typester/">typester</a></h6>
<h3>Puce, Lime, Avocado, Kelly, or Mint in Your Office?</h3>
<p>Green by any other color is still green, and working your way up the environmental ladder slowly, still means you are working it.  Do one thing, get others to start, then move through and add another thing.  Try and think of things that you can do in addition to this list.  The more the merrier on input into eco-awareness and energy efficiency and recycling.  Start tomorrow and then spread your new philosophy around and do the same things at home when you can.<br />
<a href="http://www.flickr.com/photos/typester/"></a></p>
<h3><span style="text-decoration: underline;"><em>Start On Up the Green Brick Road:</em></span></h3>
<h3>Step 1 &#8211; Reduce, Not &#8220;Try To&#8221;,  Your Office Supply Usage</h3>
<p>Print out documents only when you really have to.  The computer makes a great electronic document storage device.  Always backup your data regularly on an external hard drive or USB drive.  That way, if there&#8217;s a brown-out because everyone else is sucking up the power, you won’t lose anything.  Always print on both sides of the paper, if you have to print, and use recycled paper.  White paper is usually recyclable after you are done with it, as are newspapers and junk mail and envelopes.  Try and use ink or toner that&#8217;s been put into recycled plastic cartridges and tubes.  Along with the white paper, recycle cans and bottles and cardboard and glass.</p>
<p><strong> </strong></p>
<h3>Step 2 &#8211; You Can Chat Up A Real Plant</h3>
<p>Plastic or silk ones just don’t understand.  A real plant uses carbon dioxide and exhales oxygen for us to breathe in.  It&#8217;s The Circle of Life (according to Disney in The Lion King).  If there&#8217;s enough light for a plant, but not too much, spider plants are great low-light ones.  Other ones you can use in a cave (only kidding) are the Peace Lily, Chinese Evergreen, Cast-Iron plant and Dracena.  The latter has cool leaves which can be striped in light and dark green, plus other varieties.  All plants are cool, though &#8212; even a Charlie Brown Christmas tree!</p>
<h3>Step 3 &#8211; Curly Bulbs Anyone?</h3>
<p>These are the funky, scrunched-up looking compact bulbs and they can be fluorescent (CFL) or<br />
regular.  There are also LED lights out now, they are the real energy savers, but if you get one for your aquarium don&#8217;t turn the light on all at once or else the fish will think there&#8217;s a supernova happening.  They can be really bright and they are definitely very, very efficient and use little energy.  There is some mercury in CFLs so be careful about use and disposal.  Lower the thermostat in your office and turn off equipment at night or when not in use.  This means unplugging it, too.</p>
<h3>Step 4 &#8211; Use Real Silverware &amp; Dishes</h3>
<p>Styrofoam remains in a landfill for centuries.  Did you see Wall-E from Disney?  Nothing left but garbage and one tiny robot.  If you can, take your dishes home and wash them in a full load to make the most of your dishwater.  Besides, licking a ceramic bowl with condensed milk in it is so much better than biting accidentally into a chunk of Styrofoam!</p>
<h3>Step 5 – Decorate Your Office With Decorum &amp; Care</h3>
<p>Choose renewable and green resources if you are going to renovate the office.  Bamboo, low or no VOC (volatile organic compounds) paints, wood desks and a low energy lighting system will work wonders and save energy and our planet.</p>
<h3>Step 6 &#8211; Don&#8217;t Drive To Work</h3>
<p>Use the computer for phone calls and other time saving methods.  Skype saves on phone calls and telecommuting on gas.  Ride share if you can&#8217;t work from home.  Set up a nice and cozy home office and spend more time with the family.  Your spouse will recognize you more easily.</p>
<h3>Step 7 &#8211; Eat Smart At The Office</h3>
<p>Read labels and watch what you buy &#8212; and this means everything!  Try to get hold of locally grown and organic foods.  Brew Fair Trade coffee and use a re-usable filter.  Wash the latter in soap and water now and then to get rid of the coffee oils.</p>
<h3>Step 8 &#8211; Environmentally Friendly Business Travel</h3>
<p>Try and reduce use of the company vehicle.  What about an electric van?  What about short trips by bicycle?  Try and consolidate trips even inside the office.</p>
<h3>Step 9 &#8211; Office Equipment Can Save You Money</h3>
<p>Switch it off if you aren&#8217;t using it!  Use Energy Star Power Management on your PC and Mac OS.  Use the sleep mode when you can (the computer, not you).  Update to lower energy use devices as you can.</p>
<h3>Step 10 &#8211; Research Before You Search!</h3>
<p>You might be addicted to searching using various search engines but if you take some time you can find a greener way to find what you&#8217;re looking for, do some research and figure out which search engine uses the least energy&#8230;</p>
<p>Google has a great article about how much power their data center uses whenever you search;</p>
<p><a href="http://www.google.com/corporate/datacenter/efficient-computing/">http://www.google.com/corporate/datacenter/efficient-computing/</a></p>
<p>From our research it looks like you would be Frugal Using Google! (Easy to remember)</p>
<h3><span style="text-decoration: underline;"><em>We Are One On Our Planet</em></span></h3>
<p>Start at the beginning and increase speed when you can.  Work hard, both in your office and at helping to save the environment.  Take a break, a deep breath, and a look outside when you can.  Think about the relationship of your carbon footprint reduction, to the daisies you are looking at.</p>
<blockquote><p>&#8220;It&#8217;s a dog eat dog world out there, but every dog and other living thing deserves to exist.&#8221;</p></blockquote>
<p>Lloyd Burrell is the owner and publisher of OfficeDeskReviews.com. He loves to give detailed reviews on all types of  <a href="http://www.officedeskreviews.com/by-type/computer-desks/techni-mobili-super-storage-computer-desk/">contemporary office desk furniture</a>.  Despite the calls to save the environment recycled office furniture is not in very big demand right now, but he is optimistic  that the demand will grow. Bit by bit the big named brands such as Bush furniture, Dmi desks and <a href="http://www.officedeskreviews.com/brand/sauder-office-desks/">Sauder office desks</a> are gradually moving over to offer more environmentally friendly products. One of these days, we will simply run out of  trees if we aren&#8217;t careful!</p>
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		<title>Simple Changes to Make Your Business Eco-Friendly</title>
		<link>http://www.oureverydayearth.com/simple-changes-to-make-your-business-eco-friendly/</link>
		<comments>http://www.oureverydayearth.com/simple-changes-to-make-your-business-eco-friendly/#comments</comments>
		<pubDate>Fri, 11 Feb 2011 12:50:22 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[eco friendly business]]></category>
		<category><![CDATA[green business]]></category>
		<category><![CDATA[growing a green business]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=6469</guid>
		<description><![CDATA[Whether you run a large corporation or a stay at home green blog business you may be looking to make a change in the way you operate in the world: Have you been thinking about embracing your environmental consciousness? In some cases, adopting an eco-friendly attitude is a way to build a better public image [...]]]></description>
			<content:encoded><![CDATA[<p>Whether you run a large corporation or a stay at home green blog business you may be looking to make a change in the way you operate in the world: Have you been thinking about embracing your environmental consciousness?</p>
<p>In some cases, adopting an eco-friendly attitude is a way to build a better public image and increase rapport with a consumer base.  In fact, this is often a side effect regardless of intentions.  It can also help you come into compliance with federal mandates or even secure government rebates or tax breaks.  Of course, there are also quite a few companies that are run or influenced by individuals who are making the planet a priority, and changing the world one company at a time.  Whatever the reason for making your business more eco-friendly, the decision is commendable because it is a move that can make a difference on a global scale.  And if you’re looking for a few simple ways to get started, here are some initiatives you might want to implement in your office.</p>
<div id="attachment_6474" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-6474" title="eco-friendly-business" src="http://www.oureverydayearth.com/wp-content/uploads/2011/02/eco-friendly-business.jpg" alt="Tips For Running an Eco Friendly Business" width="500" height="280" /><p class="wp-caption-text">Tips For Running an Eco Friendly Business</p></div>
<h6>Image by <a href="http://www.flickr.com/photos/peterhellberg/">Peter Hellberg</a></h6>
<h2>1.	Create a recycling center</h2>
<p>The first and easiest way to get on board with going green is to start a company-wide recycling program.  Set up bins throughout the office for cans, bottle, plastics, paper products, and even used ink cartridges.  Urge employees to use them and consider donating any money gained from your recycling efforts to an employee party fund.  Of course, in some states you may see no return (in fact, you might even have to pay for pick-up services), but it’s well worth the effort for the amount of waste you’re keeping out of the landfill.</p>
<h2>2.	Set up a volunteer program</h2>
<p>Start a sign-up sheet for employees to volunteer for Earth-friendly tasks like tree-planting, highway cleanup, or a community garden sponsored by the company.  Ensure that people see how important the effort is by asking executives and managers to sign up and urge other employees to do so, as well.  By showing a team effort and letting people know the importance of such a move (make sure to volunteer yourself), everyone can do their part to make the world a cleaner, greener place for all of us.</p>
<h2>3.	Donate to green charities</h2>
<p>If you simply don’t have the time to make the effort, at least give what you can: money.  Have employees vote monthly on a green charity to donate too (you may be able to use these funds as a write off).  You could even start a matching program by which you will equal any personal donations made by employees (in addition to your base monthly allocation).</p>
<h2>4.	Manufacture eco-friendly products</h2>
<p>If you run a company that sells consumer (or private) goods, think about how you can incorporate green components.  Sometimes you can even save money by creating products that do less harm, and you can switch to biodegradable or recycled packaging.  In short, the products you make (and use in production) could be doing a world of good.</p>
<h2>5.	Clean up your act</h2>
<p>Regardless of what your company creates, you can always clean up the manufacturing process in order to curb pollution and waste.  And think about how you can cut back at the corporate office.  Choose a building that allows for natural light (open floor plan, lots of windows) and incorporates alternate sources of energy, and install systems that will conserve energy (low-flow toilets, energy-star appliances, and electronics that default to sleep mode after a few minutes of inactivity).  Every little bit counts, and you hold the proverbial keys to the kingdom when it comes to making business decisions that will reduce your company’s carbon footprint.</p>
<p>Sarah Danielson writes for Ryson which specializes in <a href="http://www.ryson.com/Bucket.htm">vertical conveyors</a> and <a href="http://www.ryson.com/">incline conveyor</a> systems to help reduce your business operation costs.</p>
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		<title>Growing a Green Business with Essential Sage (Part 2 of 6)</title>
		<link>http://www.oureverydayearth.com/growing-a-green-business-with-essential-sage-part-2-of-6/</link>
		<comments>http://www.oureverydayearth.com/growing-a-green-business-with-essential-sage-part-2-of-6/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 13:15:15 +0000</pubDate>
		<dc:creator>Wendy</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Green Business]]></category>
		<category><![CDATA[event planner]]></category>
		<category><![CDATA[growing a green business]]></category>
		<category><![CDATA[wedding planner]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=6314</guid>
		<description><![CDATA[The Our Everyday Earth green blog is excited to announce part two of our six part miniseries. Over the coming months we will be publishing a unique guide to growing a green business from the experienced perspective of a superb local eco-conscious event and wedding planner, Wendy Dorsey. So let&#8217;s begin part 2 of 6 [...]]]></description>
			<content:encoded><![CDATA[<p>The Our Everyday Earth green blog is excited to announce part two of our  six part miniseries. Over the coming months we will be  publishing a unique guide to growing a green business from the  experienced perspective of a superb local eco-conscious event and wedding planner, <a href="http://www.essentialsageevents.com/about.html">Wendy Dorsey</a>.</p>
<p>So let&#8217;s begin part 2 of 6 of our Growing a Green Business Series titled &#8220;Flying by the seat of my pants!&#8221;</p>
<p>Let me be the first to confess I do not have an MBA and did not follow any hard and fast rules when approaching the conception, development and launch of my business.  What I did do and still practice today is intention and faith. That said…here we go!</p>
<p>Once I was resolved in the fact that I was going to dive deep into wedding planning and that I was committed to my green ways, I took three very basic steps;</p>
<h2>Step 1: Choosing a Green Business Name</h2>
<p>With some of the most intensely creative people I know (my brothers) I brainstormed business names that resonated with me and that I thought would appeal to potential clients.  This was so important to my process because the name of my business had to reflect me in every way. I started the discovery process with what about myself did I want to reflect?</p>
<blockquote><p><em>&#8220;I wanted to reflect my sound experience and passion for event planning, my love of all things natural and authentic and my ability promote a sense of calm through relationship building and strong organizational and communication skills.&#8221;</em></p></blockquote>
<p>Once I landed on these three things, I started to play with different words and phrases that could communicate these traits.</p>
<div id="attachment_6419" class="wp-caption aligncenter" style="width: 560px"><a href="http://www.essentialsageevents.com/"><img class="size-full wp-image-6419" title="ES_logowithtagline_500" src="http://www.oureverydayearth.com/wp-content/uploads/2011/02/ES_logowithtagline_500.jpg" alt="Essential Sage Weddings and Events" width="550" height="198" /></a><p class="wp-caption-text">Essential Sage Weddings and Events</p></div>
<p>Essential meaning absolutely necessary (which I believe is true of being eco or earth friendly). And Sage referencing, wise through reflection and experience or the color green in this case is said to create feelings of comfort, relaxation, and calmness. It helps us balance and soothe our emotions. Some attribute this to its connection with nature and our natural feelings of affiliation with the natural world when experiencing the color green (inside and out).</p>
<h2>Step 2: My Green Business Branding</h2>
<p>This involved the artistic rendering of my newfound business name.  I went to someone that I know, trust and love, Michelle Stinson at <a href="http://www.impressionedge.com/index.html">Impression Edge</a> in Austin, Texas (<a href="http://www.impressionedge.com/index.html">www.impressionedge.com</a>).</p>
<p><a href="http://www.impressionedge.com/index.html"><img class="aligncenter size-full wp-image-6318" title="impression_edge" src="http://www.oureverydayearth.com/wp-content/uploads/2011/01/impression_edge.jpg" alt="" width="490" height="95" /></a></p>
<p>Impression Edge specializes in brand identity and that is exactly what I needed, a visual identity for Essential Sage Wedding and Events. Michelle in her infinite wisdom and creativity knocked out several logo packages for me to choose from.  Because this woman has known me for almost 30 years, this process was easy, so fun to experience and in my opinion reflects everything that I wanted to reflect in my identity.</p>
<h2>Step 3: Green Business Marketing</h2>
<p>This is an ongoing process and I learn more and more everyday.  For now, I’ll focus on my electronic collateral, the website.  My first questions to myself was “How am I going to get the word out on an extremely modest (well practically zero) budget? The immediate answer was Ebay and Craig’s list.  That’s right, I started selling all the crap I had been hanging onto for years and not using.  Gently used baby gear, gently used Mommy gear, household items that weren’t being used (I really miss that damn Crockpot and silver chaffing dish!)…really, anything that I could sell that would help me generate a little cash to invest in a professionally built website was what I was going to do. Enter the next member of my ever growing posse, Cindy Brummer with House on Payne Web Design in Austin, Texas (<a href="http://www.houseonpayne.com/">www.houseonpayne.com</a>).</p>
<p><a href="http://www.houseonpayne.com/index.html"><img class="aligncenter size-full wp-image-6320" title="house_on_payne" src="http://www.oureverydayearth.com/wp-content/uploads/2011/01/house_on_payne.jpg" alt="" width="497" height="79" /></a></p>
<p>I’ve known Cindy for some years and knew that, like me, she was gearing up to launch her own business so that she too would have a flexible schedule to be with her two small children and to follow her passion.  After a wonderfully educational process (for me not being a big techie), Cindy built a website that completely integrated all the elements I had dreamed of.  It’s got looks, great content and is totally user friendly. She in all her geniusness (is that a real word??), managed to take all my ramblings (drafts 1-4) and sort them into a wonderful menu of services and photo gallery.</p>
<div id="attachment_6346" class="wp-caption aligncenter" style="width: 325px"><a href="http://www.essentialsageevents.com/"><img class="size-full wp-image-6346" title="Essential_Sage_Website" src="http://www.oureverydayearth.com/wp-content/uploads/2011/01/Essential_Sage_Website.jpg" alt="The Essential Sage Website by House on Payne Website Designs" width="315" height="374" /></a><p class="wp-caption-text">The Essential Sage Website by House on Payne Website Designs</p></div>
<p>The website is educational without being professorial on the benefits of using an event planner and even better, reasons to go green with your wedding or event without sacrificing style.</p>
<p>In the next installment I’ll divulge more strategies for marketing your new eco-friendly business. For now, I want to offer up a few trends in the ever growing Eco-chic wedding planning industry.</p>
<h2>2011 Eco-Chic Wedding and Bridal Trends:</h2>
<p>Are diamonds really a girl’s best friend?  I say only if they’re conflict free.  Gemstones are becoming increasingly popular in 2011. Sapphires and Rubies are hot, hot, hot! Express your individuality while making a statement.  If a diamond is what you want (and on some level we ALL do!) check out Brilliant Earth Ethical Origin Jewelry (<a href="http://www.brilliantearth.com/">www.brilliantearth.com</a>) or <a href="http://www.facebook.com/MiaDonnaCompany">MiaDonna &amp; Company</a> where fashion meets technology; <a href="http://www.miadonna.com/">www.miadonna.com</a> (you have to see it to believe it).</p>
<p>If you really want to stick close to home and need some fabulous cuff-links for your guy or your guy’s guys, check out local artist, <a href="http://www.deannacochranjewelry.com/">DeAnna Cochran, Jewelry for a Cause</a>. DeAnna has stunning style and works with reclaimed metals and re-purposed materials at <a href="http://www.deannacochranjewelry.com/">www.deannacochranjewelry.com</a></p>
<p>Next month you can look forward to trends in bridal wear and Venue selection. Thanks for reading and remember it’s not all or nothing. By making one or two small earth friendly choices when planning your wedding or event you can make an enormous impact in this amazing world of ours.</p>
<blockquote><p><em><strong>&#8220;Until next time, please leave a comment with your experience and we&#8217;ll comment on it next month… Wendy&#8221;</strong></em></p></blockquote>
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		<title>The Best Jobs for Greenies</title>
		<link>http://www.oureverydayearth.com/the-best-jobs-for-greenies/</link>
		<comments>http://www.oureverydayearth.com/the-best-jobs-for-greenies/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 04:13:42 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[eco jobs]]></category>
		<category><![CDATA[green businesses]]></category>
		<category><![CDATA[green jobs]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=6326</guid>
		<description><![CDATA[It’s an exciting time to be working for the betterment of our planet.  Over the last several years, there have been leaps in the technology needed to cut pollution (electric cars, anyone?) and provide sustainable energy (solar, wind, water, and geothermal).  Even housing projects and urban planning have gotten on board with doing less harm.  [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_6328" class="wp-caption alignright" style="width: 180px"><img class="size-full wp-image-6328 " title="Green_Jobs" src="http://www.oureverydayearth.com/wp-content/uploads/2011/01/Green-Jobs.jpg" alt="The Best Jobs for Greenies" width="170" height="254" /><p class="wp-caption-text">The Best Jobs for Greenies</p></div>
<p>It’s an exciting time to be working for the betterment of our planet.  Over the last several years, there have been leaps in the technology needed to cut pollution (electric cars, anyone?) and provide sustainable energy (solar, wind, water, and geothermal).  Even housing projects and urban planning have gotten on board with doing less harm.  So if you’re looking for a career that is both satisfying and important to the future of all mankind, then perhaps a <a href="http://www.justjobs.com/">job search</a> in green technology (or environmental awareness of some kind) is just up your alley.  Here are a few up-and-coming fields that may strike your fancy when it comes time to plan your own future.</p>
<h2>1.       Conservation biologist</h2>
<p>Rampant pollution (and a huge increase in disposable consumer products) over the last few decades has led to the imbalance of delicate ecosystems across the globe.  Animals and plants are becoming extinct while we continue to waste and pollute.  As a conservation biologist, you’ll have the opportunity to preserve unstable ecosystems (and show the value in doing so).  You can specialize in research, fieldwork, or teaching, each of which has its own challenges and rewards.</p>
<h2>2.       Green building specialist</h2>
<p>Energy efficiency is a huge issue these days.  With every home running lights, electronics, appliances, and a host of other electricity-sucking devices, it’s no wonder that the world is so polluted (yes, most energy production causes some type of pollution).  Green builders can create homes and offices that conform to LEED (Leadership in Energy and Environmental Design) or MINERGIE-P standards, meaning their energy use could be reduced by up to 95% when compared to similar structures.  That’s not only a huge decrease in energy use, but also in utility bills.  Even older homes can be retro-fitted with energy-saving devices, making this field a big one for the future.</p>
<h2>3.       Toxicologist</h2>
<p>As everyone is probably aware, chemical pollutants can cause a host of health problems.  So why aren’t there any studies to prove it?  Well, if you like conspiracy theories, you could say that the same companies that are manufacturing harmful products are the ones who pay for the studies (and lo and behold, find no correlation between their products and the onset of illness).  Well, actually, that’s true.  As a toxicologist, you could face this type of underhanded operation head on by doing your own studies and potentially making a difference in the toxicity of products that are allowed on the market.</p>
<h2>4.       Corporate social responsibility specialist</h2>
<p>If you bemoan the fact that corporations are merely heartless entities looking to exploit for money, why not put your money where your mouth is and become the heart of the operation?  As a social responsibility expert, you could set policies in place to reduce the carbon footprint of corporate business as well as manage donations to green causes.  Who cares if companies are just doing it to look better?  Every little bit helps.</p>
<h2>5.       Organic farmer</h2>
<p>Farming is becoming a lost art in this country, but you can do your part to ensure that food is still being grown within our borders for the foreseeable future.  And by choosing organic farming you can provide healthy food or textile options to millions of people who would otherwise be exposed to harmful toxins (not to mention the difference you’ll make in surrounding ecosystems by halting the dumping of chemical fertilizers and pesticides).</p>
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		<title>Get with the Program: Recycle for Your Business</title>
		<link>http://www.oureverydayearth.com/get-with-the-program-recycle-for-your-business/</link>
		<comments>http://www.oureverydayearth.com/get-with-the-program-recycle-for-your-business/#comments</comments>
		<pubDate>Sun, 16 Jan 2011 03:44:25 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Green Business]]></category>
		<category><![CDATA[Recycle]]></category>
		<category><![CDATA[eco business]]></category>
		<category><![CDATA[green businesses]]></category>

		<guid isPermaLink="false">http://www.oureverydayearth.com/?p=6188</guid>
		<description><![CDATA[Businesses large and small are turning to recycling as a way to improve the planet we all share, bolster their brand images, and dispose of waste materials in a cleaner, greener way.  So if you haven’t yet gotten on board with an eco-friendly attitude at work, then you are woefully behind the times.  Although your [...]]]></description>
			<content:encoded><![CDATA[<p>Businesses large and small are turning to recycling as a way to improve the planet we all share, bolster their brand images, and dispose of waste materials in a cleaner, greener way.  So if you haven’t yet gotten on board with an eco-friendly attitude at work, then you are woefully behind the times.  Although your reticence could be due to a number of perceived difficulties such as the time, effort, and expense of setting up a recycling center, time needed to teach employees the proper procedures, and the cost to have certain items recycled (when throwing them away would be free), you cannot allow misconceptions and inaccuracies to hold you back from the pursuit of an eco-consciousness.  There are many ways to recycle that won’t cost a dime (and some of them may even show a return).</p>
<p>The best place to start is with paper products.  Printer paper (white, not colored), cardboard, newspaper, phone books, magazines, and packaging materials (that are free of adhesives) can all go into the recycling bin (provided they are clean, dry, and free of food, plastic, wax, or other contaminants).  You are likely to have many such items in your office and so long as you post signage on bins so that employees don’t put the wrong items in, you shouldn’t even have to spring for a seminar (a company-wide email should do the trick).</p>
<div id="attachment_6191" class="wp-caption aligncenter" style="width: 341px"><img class="size-full wp-image-6191" title="recycle_for_your_business" src="http://www.oureverydayearth.com/wp-content/uploads/2011/01/recycle_for_your_business1.jpg" alt="Provide Recycling Bins Marked for Paper, Plastic, Metal etc." width="331" height="328" /><p class="wp-caption-text">Provide Recycling Bins Marked for Paper, Plastic, Metal etc.</p></div>
<p>You can also recycle the basics (items that can go to nearly any recycling plant).  Provide bins around the office (especially in the cafeteria or break areas) for aluminum cans, glass bottles, and plastics.  Did you know that a number of plastic items are acceptable for recycling (not just bottles)?  It’s true!  And you might be surprised just how many common objects can go to the plastic plant.  Just about any type of plastic food container can be recycled (look on the container and if you see a number 1 or 2 in a triangle it is definitely eligible for recycling), as can most plastic bags and even pens (with the cartridge removed).  The best part about recycling these types of items is that it can bring a return to your company.  If employees are willing to volunteer their time and vehicles to cart items to the recycling center, you could use the proceeds to start a fund to treat employees to a monthly lunch out (split amongst departments) or team-building exercises (such as a night at the bowling alley).  Recycling can be used to raise money and morale!</p>
<p>Another great item that all offices can recycle is ink cartridges.  They are found in every printer and Xerox machine on the premises and are easy to recycle.  Most companies provide return packaging when you purchase the product so that all you have to do is ship it back.  And you’ll probably find that some will even give you credit on returned cartridges that you can use towards future purchases.  If not, you may be able to drop them off locally at an office supply store that sells them.  And of course, you’ll want to recycle used electronic equipment (such as computers) through your trash company (although you may have to pay for this service unless you wait until citywide free-pick-up days come around).</p>
<div id="attachment_6192" class="wp-caption aligncenter" style="width: 355px"><img class="size-full wp-image-6192" title="recycle_ink_cartridges" src="http://www.oureverydayearth.com/wp-content/uploads/2011/01/recycle_ink_cartridges.jpg" alt="You Can Make a Big Impact by Recycling Ink Cartridges" width="345" height="331" /><p class="wp-caption-text">You Can Make a Big Impact by Recycling Ink Cartridges</p></div>
<p>In short, recycling can profit your business in several ways.  Don’t overlook the many benefits of creating a greener office because you think it will affect your bottom line.  In truth, you stand to improve your public image by doing something good for the community you operate in, as well as helping to create a cleaner Earth for all of us.  And you could just see a monetary return if you go about it the right way.  With all of these benefits awaiting you should you choose to recycle, what the heck are you waiting for?</p>
<p>Sarah Danielson writes for Ink Factory, where you can find an incredible selection of <a href="http://www.inkfactory.com/ink-cartridges/hp">HP ink cartridges</a> and <a href="http://www.inkfactory.com/toner-cartridges">toner cartridges</a> along with a variety of other top brands and items.</p>
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