5 thoughts on “Which platform is good for live broadcast?”
Howard
Taobao, Douyin, fast hands. By establishing a live broadcast entrance, Taobao can directly gather goods and people in a scene. For the brand, it is an ideal online sales scenario. Douyin and Kuaishou are obvious attributes of entertainment. They focus on entertainment and social content, with high traffic and high -active platform advantages. In the latest data of CNNIC, the number of online live users in my country reached 433 million. Among them, the number of users of live shows and sports live broadcasts was 205 million and 194 million, respectively, and the number of users of game live and concert live broadcasts was 243 million and 116 million, respectively. In data, the live broadcast market has three major characteristics: large, highly active, and maintain steady growth. Live broadcast has become a new way of entertainment, penetrating into users' daily life entertainment. In the future, brands who know how to live broadcast marketing will get more users. The brand that enters the game first will have a user dividend to build a private domain flow pool. Taobao: Taobao is a strong e -commerce attribute. It has rich commodity categories. It can rely on its own traffic and external platform traffic as the base of traffic distribution. The sinking market is also covered. but strong e -commerce attributes also means that the category of live broadcast on the platform is very rich. This does not have advantages for niche brand merchants, and the traffic is more concentrated in head merchants and anchors. In Taobao live broadcast, content production and anchor choices are key factor to increase traffic. Douyin: D vibrato is mainly urban youth, mainly attacking the first and second line. However, Douyin live broadcast is relatively weak, but as Luo Yonghao brought fire to Douyin live broadcast, attracting the attention of many brands, Douyin will definitely accelerate the polishing and precipitation of the live broadcast business form. It, Douyin is a headline system. The recommendation method of Douyin's live broadcast traffic is similar to the headline. It is the logic of the replenishment of fans. It will match the content based on user preferences and browsing habits to accurately recommend through the algorithm. For the brand that enables the live broadcast in Douyin, it will face the problem of how to attract traffic, preliminary broadcasting publicity and exposure, topic selection, and so on. Quick hands: The sinking market below the fast hand, weak operation control, content recommendation based on social and user interest, the main focus on the focus of attention page recommendation, at the same time deepen the relationship between the anchor and the fans, stickiness. This anchor has strong fans accumulation, that is, the "old iron relationship" of the fast -moving label. For the brand, if you choose Quick Hands as a live broadcast position, you need to have a "old iron" with enough root. The fast hands and Douyin are a new e -commerce marketing scenario for brands. The competition for traffic is also an early stage. There is room for excavation and exploration. But the premise is that it needs to be connected to the e -commerce shop to achieve a post link, or the brand can simply want to make exposure and grass. It is also possible to lead the traffic to its own stores. Users lost.
The live broadcast and cargo are in the period of rapid development. Which platform is better? I personally think that the potential of fast hands is greater, because the attributes of the Kuaishou platform are "people". The relationship between anchors and fans is not only the relationship between merchants and consumers, but also friends and loved ones. It is very high and helps to improve the transformation. Like my mother, I often choose to buy goods under the recommendation of my favorite anchor, because he is not worried about quality issues, because he understands this anchor and trusts this anchor. So I want to ask me which platform is better to bring the goods? I will answer fast hands.
It is better to choose a fast -handed platform for live broadcast, so that your fans can increase faster, which will significantly improve your ability to make money
n Shortcut keys to describe space: Play/ pause ESC: Exit full screen ↑: increased by 10% ↓: A amount of volume decreases 10% →: Single fast forward 5 seconds ←: Press 5 seconds in a single fast retreat. Can be played again in the player settings to play
Taobao, Douyin, fast hands. By establishing a live broadcast entrance, Taobao can directly gather goods and people in a scene. For the brand, it is an ideal online sales scenario. Douyin and Kuaishou are obvious attributes of entertainment. They focus on entertainment and social content, with high traffic and high -active platform advantages.
In the latest data of CNNIC, the number of online live users in my country reached 433 million. Among them, the number of users of live shows and sports live broadcasts was 205 million and 194 million, respectively, and the number of users of game live and concert live broadcasts was 243 million and 116 million, respectively.
In data, the live broadcast market has three major characteristics: large, highly active, and maintain steady growth. Live broadcast has become a new way of entertainment, penetrating into users' daily life entertainment. In the future, brands who know how to live broadcast marketing will get more users. The brand that enters the game first will have a user dividend to build a private domain flow pool.
Taobao:
Taobao is a strong e -commerce attribute. It has rich commodity categories. It can rely on its own traffic and external platform traffic as the base of traffic distribution. The sinking market is also covered.
but strong e -commerce attributes also means that the category of live broadcast on the platform is very rich. This does not have advantages for niche brand merchants, and the traffic is more concentrated in head merchants and anchors. In Taobao live broadcast, content production and anchor choices are key factor to increase traffic.
Douyin:
D vibrato is mainly urban youth, mainly attacking the first and second line. However, Douyin live broadcast is relatively weak, but as Luo Yonghao brought fire to Douyin live broadcast, attracting the attention of many brands, Douyin will definitely accelerate the polishing and precipitation of the live broadcast business form.
It, Douyin is a headline system. The recommendation method of Douyin's live broadcast traffic is similar to the headline. It is the logic of the replenishment of fans. It will match the content based on user preferences and browsing habits to accurately recommend through the algorithm. For the brand that enables the live broadcast in Douyin, it will face the problem of how to attract traffic, preliminary broadcasting publicity and exposure, topic selection, and so on.
Quick hands:
The sinking market below the fast hand, weak operation control, content recommendation based on social and user interest, the main focus on the focus of attention page recommendation, at the same time deepen the relationship between the anchor and the fans, stickiness.
This anchor has strong fans accumulation, that is, the "old iron relationship" of the fast -moving label. For the brand, if you choose Quick Hands as a live broadcast position, you need to have a "old iron" with enough root.
The fast hands and Douyin are a new e -commerce marketing scenario for brands. The competition for traffic is also an early stage. There is room for excavation and exploration. But the premise is that it needs to be connected to the e -commerce shop to achieve a post link, or the brand can simply want to make exposure and grass. It is also possible to lead the traffic to its own stores. Users lost.
The live broadcast and cargo are in the period of rapid development. Which platform is better? I personally think that the potential of fast hands is greater, because the attributes of the Kuaishou platform are "people". The relationship between anchors and fans is not only the relationship between merchants and consumers, but also friends and loved ones. It is very high and helps to improve the transformation. Like my mother, I often choose to buy goods under the recommendation of my favorite anchor, because he is not worried about quality issues, because he understands this anchor and trusts this anchor. So I want to ask me which platform is better to bring the goods? I will answer fast hands.
Douyin. Because many people are now fine, they can brush Douyin. Young and old people are preferred, and there are many people in it.
It is better to choose a fast -handed platform for live broadcast, so that your fans can increase faster, which will significantly improve your ability to make money
E -commerce with goods with goods and texts
n Shortcut keys to describe space: Play/ pause ESC: Exit full screen ↑: increased by 10% ↓: A amount of volume decreases 10% →: Single fast forward 5 seconds ←: Press 5 seconds in a single fast retreat. Can be played again in the player settings to play