5 thoughts on “Selling gold jewelry sales skills”

  1. Sales skills:
    1. Sales personnel need to investigate the tendency of the purchase of products they are selling at different ages and gender.
    2. From the appearance and conversation of consumers to figure out the psychology of various consumers, correctly judge the intention and hobbies of consumers, and take a targeted reception. Including information such as personal dressing, speech, behavior, career age, gender and other information.
    3, inquiring about some questions, with a curious mentality, to give full play to the spirit of the roots, let customers complain more, mention more questions, and understand the real needs of customers.

    4, when the customer finishes speaking, do not answer the question directly, to avoid emotional avoidance, for example: "I feel you ..." This can reduce the customer's alertness and make the customer feel that you are harmony with you and the same way. He stood on the same starting line.

    5. When the customer sees the motivation behind, the sales can start with it. Think of the value of the customer's need, then the gap between each other will be eliminated. True mutual trust relationship.
    The expansion information. If you sell it at the counter, you need to pay attention to it.

    1. Familiar with the advantages and disadvantages of what you sell, which requires you to have the foundation of a certain professional knowledge.

    2. Analyze the psychology of each customer. Whether you are standing in front of you, whether it is a middle -aged male or fashionable youth, you need to grasp your psychological needs at a glance. People may prefer simple and simple jewelry, don't spend a whistle. Young girls may like novel and fashionable things.
    3, communicate more, ask more. In this way, you can understand the needs of the other party.
    4, affinity, be kind and sincere for people, master a distance, don't make people feel bored, let others feel that you are helping her choose things instead of selling things for her.

    1, know before sale.

    The some customers have clear goals to see you in your store, so they really want to buy your products. These customers can't run.
    The clients are interested in your products, belong to the beauty, and have a little idle money. Come here mainly to see your products, so they must have decorations on them. You have to find their decorations in time and praise.

    2 After -sales needs to be known:
    The after -sale general quality will not have much problem. The key is that after the guests leave, you must find ways to get more information. Such as birthday, mobile phone number, residential address.
    Whenever he is on the festival, he has a special product or a special product or new product listing, inform it with a SMS, and use SMS to condolences!
    M: They will be particularly impressed by you, and try their best to make differentiation with other salespersons!

  2. Question 1: The engraving print is too shallow, and the manufacturer's word printing is not clear?
    The answer 1: Two types of word prints: laser seals, steel prints (also known as pioneering). Most of the gold factories use a number of steel prints, a few laser prints. All our products are shipped directly to us through the factory. I will respond to our leadership and let them communicate with the factory.
    I answers 2: Because the gold texture is soft, the factory uses steel printing technology, and the location of the logo is too small, but you can rest assured that the country must be required and there must be a thousand feet on any gold jewelry. In gold, we are managed by law, and everything is implemented in accordance with national standards. (If the customer still has some concerns, you can use the shop's ten times the magnifying glass to observe.)
    Question 2: I have wearing gold jewelry for decades. I don’t need to introduce it. R n Answers 1: Agree with customers: That's sure. You are all our old customers. Experience is definitely better than us. I believe you must know that the reputation of our brand has always been good. n Answering 2: Expressing self -point: We just give some suggestions. I hope you can adopt it. Of course, the right to choose is still yourself, right! Like that product, I can help you pick it up.
    Question 3: Why are your gold prices a few yuan more expensive than other homes, and the labor consumption is higher than the other house?
    This answering: I understand your thoughts very much, we buy it When things are things, the cheaper, the better, but when we are pursuing cheap, we must not forget the quality, especially the jewelry jewelry, cheap is just one aspect. Reasonable and peaceful service, this is the elements that must be considered. I do n’t know if you have encountered such a situation. I used to encounter a customer because I felt that another gold was a few dollars cheaper. It ’s troublesome to clean up and want to repair it, because that shop is gone, you do n’t have this worry about brands like us. We have XXXX stores nationwide. Besides, you know that our store is already in We have been here for many years. In addition, all our gold prices are implemented in accordance with the company's sales standards. Besides, all products are not on the surface, they are really exactly the same. Commodities, the craftsmanship is a little bit, the quality is a little bit, and the customers who do n’t understand suddenly do n’t see it, but if you wear it for a few days, you will see the differences. In terms of style, they are all very superb.
    Question 4: Why do we buy back the product with red dots, and after the fire is burned, why is this?
    The answer 1: You can rest assured, all our products have passed through National authority testing. All our products are shipped directly to us through the factory. The problem you are talking about is a common problem with gold jewelry and does not belong to quality issues. We all know that gold has the characteristics of high -precious metal corrosion, and general chemicals cannot affect. However, in our daily wear, we will still be in contact with many chemical elements hidden in cosmetics, washing products or air. The short time may be no problem, and there is no problem with common chemicals, but there are some very active chemical elements. It has a certain impact on gold jewelry. This has a deeper chemical impact like this. Generally, it is not solved by burning. It must be solved by acidification and deep cleaning. The face.
    It, you don't need to worry about it. This is not the reason for the quality of the product. This is a common phenomenon in jewelry wearing. Therefore, buying jewelry must choose a trustworthy brand, and the service in the future will be guaranteed. It is not like a store that will be closed for a few months. rn问题5:为什么硬千足金加这么高的工费?rn回答话术1:相信您也一定看出来3D硬金和普通黄金的区别了吧,相对于普通足金首饰, This is a new process. It is particularly high in the workman or technical requirements to present such a beautiful style. Moreover, in the processing of processing, the required infrastructure investment is higher than ordinary gold. It is not ordinary gold factories that can produce 3D hard gold. More importantly, 3D hard gold ornaments are large. The style is also more fine and beautiful. It is very good to give away or bring themselves. The style is very individual and facial. Therefore, even if it is a little higher working, I believe you know that it is completely worth it.
    Questions 6. Why do gold and platinum products be replaced with old new replacement and cost consumption and processing costs?
    The answer: You ask this question too well. In our imagination, gold jewelry should be replaced with old, then you should It was 1 gram for a gram to be fair. When I first made jewelry sales, I also had this question. I really learned about the processing process of the gold jewelry. It turned out that the processing process of precious metal jewelry had relatively high losses. And the loss is not low. You think about it, these polishing processes, these carved crafts, as well as the loss attached to the mold when the inverted mold, and the natural oxidation when returning to the furnace. There will be normal loss, so loss will be charged. I can better understand the work expenses. Like your recycled old jewelry, we cannot sell it directly as a product. We can only return to the furnace as a raw material. Do you need to re -processes it into a tablet. Do workers need wages? Moreover, there are more artificial unions that have complicated craftsmanship and more processing costs. Now, should you understand?

  3. Gold sales can use prompt guidance method:
    The consciousness is an idea, a kind of idea, understanding is only awareness of the surface of a certain transaction. When we are talking about the prompt guidance now, you will pay attention to reading the following articles; when you pay attention to reading, you will unconsciously swallow; when you feel that you swallow your mouth In particular, you will feel why I know the movement of your swallowing water. You may not know why I understand. It doesn't matter. You just need to smile.
    How to prompt to guide someone? When making a prompt guidance, please avoid causing a negative connection or point of view of a person. What is a negative connection or point of view? It is to introduce the good aspects of this product when you introduce a certain thing, try to avoid the product's bad aspect, and selectively introduce the product. If you accidentally talk about the negative connection when you communicate with your customers, you must correct it in time.
    The method of guiding guidance: First, called causal prompts -and,, for example, when you introduce a product, you can say what it can do and what else can you do. This shows that it means The diversity of the product makes consumers more willing to buy. The second is: use will let you, it will make you. This is a standard hypnotic term. It will give customers a wonderful realm, which will make customers more willing to buy.

  4. Analysis of customers' consumption psychology
    Carning is a behavior that consumes material and data to meet people's material culture, and it is a necessary condition for people to survive and develop. Requirements refer to people's desires or requirements for specific things.
    Mustory consumption needs for clothing are divided into two aspects: physiological and psychological needs. Physiological needs, also known as instinctual needs or natural needs, are the needs formed in the process of human development to maintain life and the physiological balance of the human body. Such as wearing clothing to keep warm or protect the body. The psychological needs are high -level needs to improve the level of material and spiritual living. It is restricted by historical conditions, social systems, national and custom habits, reflecting the sociality of human beings, and the result of the development of human society.

    The expansion information: What are the characteristics of consumer demand
    The consumption has many characteristics. Understanding these characteristics is conducive to understanding consumer demand, and it is possible to promote purchase. The demand is constantly changing with the trend of clothing, social progress, and economic prosperity. Although consumer demand is affected by various factors, it has certain regularity and characteristics.

    1. Driven When some kind of need to be sprouted, a sense of psychological tension and discomfort is generated. This kind of tension becomes an internal driving force, driving people to seek goals and goals and goals to meet new needs and Countermeasures forced people to engage in various purchase activities to meet this demand. This feature is most prominent in impulsive consumers.

    2. Diversity is different from consumers due to the differences in physiology, psychology, economy, culture, ethnicity, customs and habits. Therefore, there are many differences in consumer demand. Even if it is the same clothing, different consumers have different needs for their specifications, colors, and quality. With the continuous improvement of people's living standards, consumers' aesthetic concepts have gradually developed to personalized development, and they also require the diversity of the clothing market. The era of hot consumption relying on a single style is gone.

    3. Selective people's needs are diverse, and the need for formation of demand experience enables consumers to choose from the content of demand. Consumers will re -choose their own consumer needs based on their own consumer experience, personal hobbies, cultural accomplishment, and economic income. The selection of clothing products has also put forward higher requirements for the professional quality of clothing clerks.

    4. With the continuous development of society and the high progress of material civilization, consumers' consumer demand is constantly changing and updating. Clothing is a fashionable product, and it changes with popularity. When consumers buy clothing, they will first consider its fashion. When the basic functionality is completely satisfied, the fashion will become the main factor for purchases.

    5. The continuity of continuity consumer demand is also called periodic, infinite, etc., which refers to the continuous cycle state of consumer demand that continuously "meets and repeatedly meets". People's demand is endless because people's needs will never be fully satisfied, so it prompts people to continuously perform activities to satisfy it. Once the old demand is met, it will generate more higher -level demand, and consumers who meet the goals will determine higher goals for themselves. By observing the quality of the customer's dress, the clerk will consider whether to make suggestions for customers to replace the new outfit.

    6. The satisfaction of satisfaction consumer demand is relative, and it is absolutely not satisfied. The satisfaction of demand refers to the metaphysical criteria that the demand meets in a specific stage. The relative satisfaction of consumer demand depends on consumer consumption level. People's consumer demand is relatively satisfied with factors such as social development, changes in economic conditions, and improvement of aesthetic concepts. This relative satisfaction hinders new consumption. Various promotional activities of clothing stores are to continue to pull through the desire.

    7. The formation and development of development consumer demand is closely related to the high and low social productivity. The changes in demand have changed with the improvement of social productivity and progress. The demand from low to advanced, from material to spiritual, from simple to complex and continuous development. The personalization of consumption is also an inevitable tendency to develop consumer demand. The richer consumption content, the greater the hierarchical changes in consumer demand, the higher the level of demand, and the stronger the consumption selectivity, the more you can promote the personalization of consumer life. The demand is endless, and it is infinitely developed. Development has also continuously upgraded business competition.

    8. The needs of target people always include certain content or something specific. After leaving specific things and specific content, there will be no demand. But for specific needs, there is a very clear objective goal. Consumers' needs have certain targets, and they will not think of the target of demand. In order to meet the needs of consumption, the clothing store will try to help customers find the objects they need.

    9. In a certain period, consumers will have a variety of needs, but only the strongest and most urgent needs can be transformed into motivation and become the main dominance of action. Therefore, there is a kind of competition between consumers' various needs, and competition will also be met. For example, when economic conditions are limited, when a family purchases clothes, it will compete for the elderly, children, wives, and husbands. The result of competition is a decision, and it will be transformed into purchasing behavior immediately.

    10. The scalability clothing has strong fashion, strong options, and has greater expansion to consumer demand. Consumers often use the changes and popularity of purchasing clothing and quality. The changes in trends and price factors are different. The expansion is also manifested in the process of "buying or not buying".

    11. The demand for inductive consumption is not available by people. It is caused by the external influence of the day after tomorrow and the guidance and induction of the outside world. Consumption demand is changed or transferred by advertising, commodity display, shop assistant introduction, group, relatives, friends and relatives, etc., and it has evolved from reality to buy from reality. The two -day holiday system has given many people more time to visit the store. Sometimes they do not know what they want to buy, just look at it, which also provides a business opportunity for merchants.

    12. The dressing of supporting clothing is matched with accessories, and the uncoordinated matching gives people a sense of nominity. Therefore, when buying a certain clothing, the first thing to consider is whether it is matched with other decorations. The clothing of clothing includes upper and lower clothes, underwear and jackets, clothing and clothing.

    13. Complement consumers have complementary characteristics of clothing. In the market, people often see a decrease in some kind of clothing sales and another sales are increasing. For example, the growth of clothing of natural fiber fabrics will relatively reduce the clothing of chemical fiber fabrics, and the popularity of long skirts will affect the sales of short skirts. This requires that the clothing stores will not lose time according to the market development trend, and the purpose of launching appropriate marketing and pairing clothing is planned and planned.

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